Tiwa Savage exit Marvin records, signs deal with Universal Music Group

Nigerian singer and songwriter Tiwa
Savage has signed an international
recording deal with Universal Music Group .
UMG is an American global music
corporation and is the world leader in
music - based entertainment .
The group announced through their official
Instagram account that they were “thrilled
to welcome Tiwa Savage , one of Africa ’s
biggest stars to the Universal Music Group
Family ”.
They said that under the agreement ,
signed on Thursday, Savage ’ s future
music will be released internationally
through UMG ’s operations in more than 60
countries worldwide and projects would be
executively produced by Efe Ogbeni and
Vannessa Amadi- Ogbonna of Stealth
Management .
Efe Ogbeni and Vannessa Amadi -Ogbonna
said : “We ’re very proud to be a part of
this ground - breaking partnership between
Tiwa Savage and Universal Music Group .
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“Tiwa is undoubtedly the most hardworking
and talented female artist crossing over
from Africa to the rest of the world , and
UMG has demonstrated its commitment to
the Continent by placing its formidable
machinery behind her amazing career .
“Partnerships like these symbolise the
hopes and dreams of so many talented
artists back home in Africa and it is an
honour to be the executive producers of
her project. ”
Following the deal , Savage said : “My
biggest goal is to make Africa proud . I ’m
so excited for this moment and I ’m
thankful to Sir Lucian Grainge and my new
UMG family for their belief in my dreams .
“I ’m looking forward to this next chapter
in my career and I ’m more ready than I
have ever been .”
On how she felt about the deal, she said ,
“It’s like a dream and more importantly it
means that I ’m part of the legacy , I ’m
part of a huge engine and it’s definitely an
honour . ”
The deal marked the end of her seven
years contract with Mavin Records owned
by renowned producer , Don Jazzy .
In 2018 , she made history by being the
first female to be awarded the Best
African Act at the MTV European Music
Awards .
That same year, she became the first
African female act to sell out London ’s
Indig02 .
In December 2018 , she was picked by
Coldplay ’s lead singer Chris Martin to
perform alongside Beyonce , Ed Sheeran
and Jay Z live at the Global Citizen
Festival in Johannesburg to a 70 , 000 in
celebration of the centenary of Nelson
Mandela’ s birth .
The “Kelekele ’’ crooner has described the
deal as a “new era” for her and her music
career .


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